How to use AI for business growth | Emily Tell, EMBA posted on the topic | LinkedIn

Emily Tell outlines how executives can translate artificial intelligence from hype to a practical growth engine by tying every initiative to clear revenue, retention, or efficiency targets and defining success metrics upfront.

She recommends beginning with a capability audit, prioritizing high-impact customer journeys and back-office workflows, and running tightly scoped pilots that combine quality data, cross-functional collaboration, and rapid feedback loops.

Tell emphasizes building trustworthy governance, addressing ethical considerations early, and investing in change management and literacy so teams can confidently scale AI solutions that keep the business adaptable.